At that time without further clarification it was expected the free upgrade offer would be limited to users of genuine Windows software. Microsoft in January had said it would offer free upgrades to Windows 10 for users of Windows 7 and higher operating systems in an attempt to hold onto users and make up for lost revenue by selling services such as Office over the Internet. The plan is to 're-engage' with the hundreds of millions of users of Windows in China, he said, without elaboration. 'We are upgrading all qualified PCs, genuine and non-genuine, to Windows 10,' he said in a telephone interview with Reuters.

Terry Myerson, who runs Microsoft's operating systems unit, announced the plan at the WinHEC technology conference in Shenzhen, China. With the announcement of making Windows 10 available to 190 countries and 111 languages this summer, Microsoft has also surprised everyone with saying that its promised free Windows 10 upgrade will be also be given to users of non-genuine Windows 7 and higher operating systems.

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